Here's What You'll Get!
Following our SMART Course Framework, the Online Business Academy is structured into modules, and each module is divided into topic-specific video lessons with handouts, so you can study at your own pace.
Module 1
Start with an online business plan
1.1 Welcome and introduction
1.2 What product or service should I sell?
1.3 Design your online business plan
1.4 Choose the right business structure
1.5 The Laws of Business Success
Module 2
Marketing is #1
2.1 Introduction
2.2 Marketing is #1
2.3 Online marketing funnel
2.4 Email marketing
2.5 Content marketing
2.6 Webinar marketing
2.7 Building your brand
Module 3
Advertising online
3.1 Introduction
3.2 Advertising on Facebook
3.3 Advertising on Google
3.5 Advertising on YouTube
Module 4
Referral marketing
4.1 Introduction
4.2 Affiliate marketing
4.3 Joint Ventures
Module 5
Transacting with prospects and customers
5.1 Introduction
5.2 Landing Pages
- Opt-ins
- Sales Pages
- Order Forms
- Thank You Pages
5.3 Autoresponders
5.4 Shopping carts
5.5 Credit card processing
5.6 Fulfillment
5.7 FTC considerations
- Privacy policy
- Terms and conditions
- Business contact information
- Product claims
- Testimonial regulations
Bonus Module 6
Evaluating Key Performance Indicators
6.1 Introduction
6.2 Marketing KPIs
- CPC (Click)
- CPL (Lead)
- CPS (Sale)
- LTV (Customer Lifetime Value
- Social media followers
6.3 Financial KPIs
- Income & Expense
- Cash Flow
- Balance Sheet
- Owner income
- Profit