Explode your income...

with an online business...


Because Middle-Class Americans need more income!

According to study after study, and our own market research, Middle-Class Americans are doomed to never be able to completely retire...at least not at anything approaching their working lifestyle. They are buried in debt, including student loans, and they're taking on more debt to raise a family and put their kids through school.  


Meanwhile, their incomes haven't even kept up with inflation.


They need more money, and not just a few dollars a month. They need $500 to $1,000 a month or more above their current incomes, on average, to give them any chance of getting ahead and actually saving up to retire some day.


Asking their boss for a $500-$1,000 a month raise is unlikely to end well. Pulling on a ski mask and knocking over banks has serious downside consequences. 


A business of their own may be the only practical solution.




The most complete online business startup and growth training.

You've seen them...the ads for "Make Millions with Facebook Ads!" "Become a YouTube Millionaire!" "2-Page Funnel Will Make You Rich!" "Blog Your Way to Wealth!"


The truth is that, by themselves, Facebook ads are NOT a business. YouTube videos and ads are NOT a business. Two funnel pages are NOT a business. A blog is NOT a business.


Many of these courses teach useful and even powerful tactics for marketing an online business, but by themselves they are NOT a business. These folks teach the tip of the iceberg that is visible above the water line.


However, to build a cash-machine online business that can last the rest of your life, you need to understand the online business infrastructure below the water line.


We teach above and below the water line. We teach everything you need to know to have the best chance for success. 


Most of the marketing-only courses and coaches leave you to figure out the business systems yourself, or they suggest software or services...and then leave you to figure out how they work...and more mysteriously, how they connect and work together.


We'll teach and coach you to success with ALL of it. And we'll introduce you to a remarkable online software that will do ALL the steps, seamlessly and elegantly, all under ONE hood, so you won't have to endure the stress of trying to duct tape single-function systems together.




Your Instructors?

John Cummuta

  • 3-time Inc 500 Business Founder and CEO

  • More than $600,000,000 in worldwide product/service sales

  • Best-selling personal finance and small business author

  • Worldwide seminar leader - including 13 Tony Robbins Wealth Mastery events

Anthony (Tony) Manganiello

  • 3-time Inc 500 Marketing Manager

  • Multi-million-dollar business builder/owner

  • Best-selling personal finance author

  • Online software developer

Here's What You Get...

Module 1: Start with WHO you are and WHAT business you should be in.

  • What product or service should I sell?

    Use a series of assessment tools to zero in on your interests, strengths, and weaknesses, and compare them to any business you think you want to start. If they don't align, we'll help you consider what alternative business might better fit with your wiring.

  • Design your online business plan.

    Follow our intuitive 5WH Business Planning Process to quickly and succinctly answer key questions for your business startup. Our process is WAY simpler and more actionable than the book-like business plan templates you can download from the web.

  • Choose the right business structure.

    The U.S. tax code favors business owners over individual taxpayers, but what structure should your business take: Sole Proprietorship, General Partnership, Limited Partnership, S-Corporation, C-Corporation, Limited Liability Company (LLC)?

  • The Laws of Business Success.

    You will understand how 14 immutable laws affect your success - or lack thereof - in starting and growing your business. And you will learn how to optimize your thinking and performance in each of these critical areas.

Module 2: Marketing is #1.

  • Marketing is #1.

    Learn the important difference between Marketing and Selling. Understand the AIDA marketing process that every prospect goes through on their journey to becoming a customer and repeat-buyer, and how our proprietary SMART Marketing System nurtures them through each step of that journey.

  • The Online Marketing Funnel.

    Learn the 3 phases of every online selling process (funnel), and understand the technology needed to move prospects through each phase. See how to do simple competitive research, including hacking their funnels, and then emulating, differentiating, and optimizing from there. We cover traffic sources, lead magnets, opt-ins, trip wires, funnel value escalation, shopping carts, payment processing, and all the tech in between.

  • Email Marketing.

    We start with the essence of online marketing which is "Build your list - Market to your list." List building methods include Advertising, Joint Ventures, Search Engine Optimization, Blogs, Podcasts, Facebook Live videos, and more. From there, emails indoctrinate, engage, and eventually make sales offers to your list members. We explore every component of an email from the Subject Line, to the Body copy, to the Call to Action (CTA). We then dive into copy writing, especially as it applies to each funnel stage.

  • Content Marketing.

    Content marketing is the ongoing process of creating or curating valuable, relevant, and consistent information - to attract and nurture a clearly defined audience. We start with your Content Marketing Strategy, then we Define your Persona/Avatar, your Brand Story, and your Content Map. And then we examine a Content Creation process, and 19 different Content models.

  • Webinar Marketing.

    Webinars are immersive. Attendees can see, hear, and respond to you, ask questions, and chat with each other. Webinars allow you to make real-time offers and create "event" urgency. We detail the 6-step process necessary to turn webinar invitations into attendees and eventually into PROFITABLE sales. We build a webinar step-by-step, including how to transition to your offer, how to use bonuses, value-stacking, urgency and scarcity, quick action discounts, and more.

  • Building Your Brand.

    The average North American is exposed to more than 3,000 brand messages a day. Research shows people are willing to pay 9% to 12% higher prices for a brand they know and trust. Coca-Cola's brand is estimated to be worth about half the company's total market value. We detail the 4 elements of what a brand is, and then we move into the 3 Key Characteristics your brand MUST communicate and deliver.

Is there much potential with an online business?

Online sales growth has been outpacing overall sales growth for some time. Since you're already likely on the spending side of this online revenue tsunami, doesn't it make sense to participate in the earning side?

Module 3: Advertising online.

  • Advertising on Facebook.

    If you want to put your message in front of the most people, with the most target audience selectivity, you want to advertise on Facebook. This platform allows your ads to run on Facebook, Messenger, Instagram, and the Facebook Audience Network, which reaches far beyond Facebook. 

  • Advertising on Google.

    If you want to put your message in front of people who are actively searching for what you offer, you want to advertise on Google AdWords. It's the quickest way to get your business listed on page 1 of Google search results for the people you're looking for. People are on Google looking for a Solution. Show them yours.

  • Advertising on YouTube.

    If you're interested in sharing your message through video, YouTube is the best place to be. YouTube is owned by Google, so putting a popular video on your YouTube channel will also rank it high for Google searches on that topic. YouTube advertising is cheaper than Google Ads.

  • Copywriting.

    Whether it's subtle selling, like PR, or aggressive selling, like direct mail, email, sales pages, squeeze pages, opt-in offers, radio and TV commercials, and the like, good copywriting always has something that is moving the prospect towards the next buying decision. Online copywriting guides the reader through a relationship journey with you and your business.

Module 4: Referral marketing.

  • Affiliate Marketing.

    Affiliates, also called "Publishers," are online marketers who build an email list by publishing a blog or podcast, or by building a resource website, such as a "product review" site. Or they offer some other content that attracts people who opt in to the site to have access to the information. The Affiliate then finds online merchants, called "Advertisers," who will pay them a commission to offer the merchant's product or service to the Affiliate marketer's list. When a person on the Affiliate's list buys the Advertiser's product, they are then on the Advertiser's list as well, and the transaction creates commission revenue for the Affiliate and sales revenue for the Advertiser.

  • Joint Venture Marketing.

    Learn the critical 6 Steps to Successful Joint Venture Marketing. Joint Venture (JV) Marketing is cross-promoting one company's product or service to the other company's audience, and vice versa. Whereas Affiliate sales are usually unscheduled and ongoing, JV promotions are usually date-specific Advertiser events. The Advertiser recruits Joint Venture Partners who commit to promote the Advertiser's product or service throughout a specific promotion schedule. The Advertiser pays JV partners commissions, and sometimes bonuses and prizes for top selling JV partners. Sales increase revenues for all participants, and they grow the Advertiser's list.

Yanik Silver in Entrepreneur Magazine:


"If you have an internet connection, you can get started on the road to having the internet pay for your mortgage, car payment, kids' college tuition, or even that special vacation you've wanted. 

"Experience has taught me that it's different strokes for different folks, and there is no "one size fits all" perfect business. You're much more likely to be successful if you do something you find fun and interesting.

"With that in mind, here are five of the best ways to make extra cash moonlighting on the internet..."


All 5 are taught in our Online Business Academy!

Module 5: Transacting with prospects and customers.

  • Landing Pages.

    A landing page is a Web page that appears when your audience member clicks on your Call To Action (CTA) in your ad, email, or video. These include Opt-in pages, Sales pages, Order form pages, Thank you pages, and more. You'll learn 11 Key Landing Page Elements in this lesson, with plentiful examples of each. We'll also recommend the best tech tools to accomplish each page function.

  • Autoresponders.

    An autoresponder puts much of your online business on automatic pilot. Also referred to as a Customer Relationship Management (CRM) system, an autoresponder can automatically deliver your Opt-in offer, programatically generate follow-up sales and content emails, and automatically accept the order. Think of how you would optimally like to interact with each prospect and customer - as an individual. A good autoresponder can automate that process for you, without depersonalizing it for your recipients.

  • Shopping Carts.

    In this lesson you'll learn what an ecommerce shopping cart is and how to determine if you need one. If you do, you'll understand how to choose the right platform for your business. A good shopping cart software can hold items in a queue for checkout, let customers continue shopping, calculate applicable taxes and shipping charges, accept payment info and validate a credit card, interface with a payment processor to collect payment, generate an invoice, and track sales for reporting.

  • Credit Card Processing.

    In this lesson you'll learn what happens when your customer clicks the button to proceed with credit card payment for a purchase. We cover merchant services, Stripe and PayPal, payment gateways, fees, data transmission and security, 

  • Fulfillment.

    In this lesson we cover every stage of fulfillment, from the initial opt-in offer, through immediate upsells, to Thank-You Page upsells, to order form design, to fulfilling the customer relationship with nurturing content, to value-ladder escalation, to core product sales, including both digital and physical products.

  • Federal Trade Commission Considerations.

    We are not attorneys, and we don't play attorneys on the internet, but we have been at this long enough to have learned where the regulatory land mines are. We cover a few of the big FTC cases and their impact on how you should conduct yourself online. We examine the big 3 - say what you're going to do, do what you said you would, and don't do anything you didn't say - with examples of each. And then we dive into your Privacy Policy, Terms & Conditions, Business Contact Information, Product Claims, and Testimonial Compliance. Finally, we recommend resources to help you color inside the FTC lines.

Module 6: Evaluating Key Performance Indicators.

  • Marketing KPIs.

    In online business, the profit scale is balanced between how much it costs to get a customer, and how much that customer is worth, in terms of their purchases, over a specified period of time. Everything happens on Web pages and in emails, and it all starts with a "CLICK." So you'll be learning about Cost-Per-Click (CPC), Cost Per Lead (CPL), Cost Per Sale (CPS), Customer Lifetime Value (LVC), and more. The goal is to have sales revenue exceed marketing costs. When you achieve that, you have a business.

  • Financial KPIs.

    Many businesses fail because the owners don't understand what happens to the money they make. In this lesson, you'l learn about the Balance Sheet, Income Statement, and Cash Flow Statement - what they are and how they're used as instruments on your business' dash board. We'll also cover Liquidity, Profitability, and Activity Ratios. All these indicators tell you whether you're riding a growing steed or a dead horse.

No Worries...We have you covered

We will do everything we can to help you succeed in starting and growing your online business.

Monthly live Online Classroom Coaching/Q&A webinars

We're your instructors and coaches. We're walking this journey WITH you.

Downloadable workbooks, checklists, and other resources

You'll have the important tools for success available to you 24/7/365

30-Day Money-Back Guarantee

If you don't find this course to be everything we say it is, just send us an email and we'll refund your money. If you pay monthly, you can cancel at any time and be billed no further.

"immediate, action oriented take aways"

"I welcome any opportunity to be a student under John Cummuta's teachings.


"His wit, candor and relevant life and career experience keep me engaged (and taking a lot of notes!) from start to finish. He presents his lessons with practical applications that provide immediate, action oriented "take always" for improvement.


"John has a way of shedding new light, new pearls of wisdom, based on current market conditions that impact the business climate."

Susan Baxter

Business Principal & Founder

"My wife and I are starting our first business this year"

"As a business leader with over 30 years of intrapreneurial pursuits, I found John’s classes to be both fascinating and extremely helpful.  


"My wife and I have been considering starting our own business.  Through John’s classes, we learned everything from small business structure to business plan creation to marketing to small business finances. 


"As a direct result of our time in John’s classes, my wife and I are starting our first business this year and planning our second startup for next year."

Ton Johnson

Chief Engineer

"He has the ability to synthesize complex concepts and issues..."

"Tony is a dedicated, passionate and intelligent professional. He has the ability to both synthesize complex concepts and issues into an identifiable opportunity and execute a plan to benefit from this understanding.


Tony also demonstrates the highest degree of ethics, in an industry (debt management) where such values are often wanting."

Tim Baye

UW Business Professor

Is this course right for you?




  • Someone who wants to have control of an independent income stream they can count on.

  • Someone for whom "WORK" is not a bad 4-letter word.

  • Someone who's excited about serving the wants and needs of others in the marketplace.

  • Someone who's excited to be a member of that rare breed we call Entrepreneurs.



  • Someone who's uncomfortable with cutting the job cord and becoming self-reliant.

  • Someone who likes to fantasize about having a business, but won't stay the course.

  • Someone who believes the rediculous claims from course purveyors who imply business success can be instant and without work.

  • Someone who's not willing to invest in themselves, in their knowledge and skills.



If you're not completely satisfied with your Online Business Academy course, just send us an email within 30 days of your purchase, requesting a refund, and we'll process it immediately. After 30 days, we'll cancel all future billing. You won't even have to talk to us. No haggling. No questions. You decide!


What if I can't study on a regular schedule?

Is there a certain deadline to complete the course?

Does this course teach a specific business?

What if I can't make a live Q&A webinar?

What if I have a question in between the monthly Q&A webinars?

Is this course just for "online" businesses?

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